Fascinating research, as always this week, courtesy of Employer Brand International – particularly around the increase in executives taking over responsibility for employer branding strategies. By a factor of 13% over the course of the last two years.
Interesting, too that the response to this is negatively posited around executives stripping away at the HR function.
For me, however, response to the research should be more positively viewed. If 13% more executives are getting involved in such projects, it makes a very clear case for employer branding’s emergence as top table fodder. The engagement of senior management during the process of employer brand definition, articulation and communication is absolutely critical.
Such projects gain only a limited amount of traction without the endorsement of such executives. The fact too that HR is increasingly engaging with such executives during the course of an employer branding project, can only reflect positively on the standing and impact of the function.
As well as greater focus, recognition and buy-in, it is also hard to escape the feeling that if senior management are increasingly involved, the budget for such projects may well be positively impacted.
Getting to the heart of your employee mindset 